Skip to content

Website Development

Website development that starts with how your clients decide

End-to-end website development for service businesses in Singapore. We decide what your website has to say before anything is designed, then write, design, build, and launch it for you.

A free 15-minute call. No pressure, no sales script.

Where you're starting from

Two ways clients come to us for a new website

Both had a good business that wasn't coming across online. Neither needed a prettier template. They needed a website that says what their clients need to hear, in the order they need to hear it.

The Singapura Insurance homepage, built by HockWorks.

No website yet

Ten years of clients, and nothing to find online

Singapura Insurance had built its business on referrals, with no website and no reviews it could show. We built an 11-page site that earns trust in other ways: the buyer's moment, an industry page for each kind of client, and plain English.

Read the Singapura Insurance case study
The Unmute Yourself homepage, built by HockWorks.

Built it yourself

A polished prototype that wasn't ready to win clients

Jenny built her coaching website prototype herself. It looked good but read like a brochure, and a new business has no reviews to lean on. We built an 8-page site from research, Discovery, and her clients' own words.

Read the Unmute Yourself case study

Already have a website that gets found, but reads like everyone else's? A Homepage Restructure may be all it needs.

How we build

Clarity first, then execution

Every Website Development project follows the same five steps. The first one is the reason our websites work: the structure and the message are agreed before a single page is designed.

  1. Discovery

    The website blueprint

    Before anything is designed, we agree what the website has to do. Who it is for, what they need to believe before they enquire, and the order the pages say it in. That becomes the website blueprint the build follows.

  2. Copywriting

    We write every page from the blueprint, in the words your clients use when they describe their problem. You review it; you never start from a blank page.

  3. Design

    Design comes after the words, not before. Every visual choice has a job: make the next step obvious, make the proof easy to see, make the page easy to read on a phone.

  4. Build

    A fast, mobile-first website with the technical SEO in place from day one: clean page addresses, structured data, and redirects from your old site.

  5. Launch and support

    We check every page and form after launch, set up enquiry tracking, and hand over a walkthrough video, so you know what's on your site and why.

What Discovery has found for our clients

  • Singapura Insurance: buyers start looking when a policy is close to renewal and the boss tells someone to find alternatives. The homepage was written for that moment, and it asks for a company name and UEN upfront to filter out prospects who won't share them. Read the case study.
  • Unmute Yourself: no competitor spoke to high-performing introverts who keep getting overlooked, and their biggest doubt was "will this actually get me promoted?" The site claims that gap and answers that question. Read the case study.

Price

From S$1,800, scoped to what your site needs

Website Development

From S$1,800

One-time project

The final price depends on how many pages you need and what the site has to do. We scope it with you on the Clarity Call, so you know the number before any work starts.

A free 15-minute call. No pressure, no sales script.

What's included

  • Discovery: intake, voice-of-customer capture, and a positioning workshop
  • Website blueprint: page structure and messaging order agreed before design starts
  • Copywriting for every page, written from how your buyers actually decide
  • Design and build, mobile-first and fast to load
  • SEO foundations: technical setup, structured data, and redirects from your old site
  • Enquiry tracking, so you can see which pages bring the right people
  • Launch, post-launch checks, and a walkthrough video of your new site

We move fast. Usually faster than our clients.

Our quickest website went live in 5 days. Most of the time, the pace of a project is set by how quickly content and feedback come back, not by us.

Fit

Who Website Development is for

We would rather tell you now than halfway through a project.

A good fit if you

  • run a service business where clients compare before they choose
  • want a website that explains your value without you on the call
  • would rather filter out wrong-fit enquiries than get more of them
  • are ready to answer questions about your clients during Discovery

Probably not a fit if you

  • need the cheapest possible website
  • want a template you'll fill in yourself
  • are still working out what you sell and to whom
  • compete mainly on price

Proof

What clients say about the websites we built

We're not lagging behind our competitors anymore.

“Online presence is important, and we did not have one. Thiam Hock did quite intensive research on our industry and proposed things that are important for the website. He also proposed images for our website. He did not just execute what we want, he put in effort to do the needed changes. Now we can move forward to do the necessary marketing as we have our company's website. We're not lagging behind our competitors anymore.”

AlvinFounder, Singapura Insurance
Read the Singapura Insurance case study

I'm happy to have a website that truly represents me.

“I was looking for someone who would take the time to understand me and what I'm building, and not just deliver a website as a product. That was harder to find than I expected. Most vendors I approached focused on technicalities without really understanding who I am or what my business represents. Or the person doing the needs analysis is not the developer. Working with Thiam Hock was completely different. He asked the right questions, took care of the copywriting, and was always prompt to respond. The whole process was easy. I'm happy to have a website that truly represents me. Glad I chose HockWorks.”

Jenny WongJenny WongFounder, Unmute Yourself
Read the Unmute Yourself case study

Website development questions

Website Development starts from S$1,800. The final price depends on how many pages you need and what the site has to do. We scope it with you on the Clarity Call, so you know the number before any work starts.

We move fast: our quickest website went live in 5 days. In most projects the pace is set by how quickly content and feedback come back, not by us. We'll tell you what a realistic launch date looks like for your site on the Clarity Call.

We write it. The words are where most of the decision happens, so copywriting is part of every Website Development project. You review and correct it; you don't start from a blank page.

It is what Discovery produces: who the website is for, what they need to understand and believe before they enquire, and the order each page says it in. The design and build follow the blueprint, so nothing is designed before we know what it has to do.

Not if the move is handled properly. We keep what is already ranking, redirect old addresses to their new pages, and set up the technical SEO before launch rather than after.

Yes. Our Managed Website service covers hosting, security, updates and small changes for S$600 a year. If you want to grow traffic as well, SEO & AEO picks up from launch.

Comparing options? See how we compare with agencies, freelancers, and DIY builders.

Tell us what your website needs to do

In 15 minutes you'll know what your website needs to do first, what it would cost, and whether we're the right people to build it.

A free 15-minute call. No pressure, no sales script.We reply within a few hours to arrange the call.