SEO & AEO
Be the answer when your clients
Search engine optimisation and answer engine optimisation for service businesses in Singapore. We make sure the people looking for what you do find you on Google, see you in Google's AI Overviews, and hear your name when they ask AI assistants like ChatGPT, Gemini, and Perplexity.
A free 15-minute call. No pressure, no sales script.
What changed
Your clients don't only search any more. They ask.
More and more buyers type a full question into an AI assistant and read the answer, not a page of links. The businesses named in that answer are the ones whose websites explain themselves clearly enough to be quoted.
You have spent years doing good work. When someone asks who to trust with a job like yours, your name should be the one they hear. That is what we work on: making your business easy to find, and easy to recommend.
SEO
Search engine optimisation
Ranking in Google's results for the searches your clients make, so they click through to your site. Still where most service enquiries start.
AEO
Answer engine optimisation
Being understood, trusted, and cited by AI assistants when someone asks a question you can answer. Often the answer is the decision, and there is no click.
Both reward the same thing: a website that says clearly what you do, who it is for, and why you. That is why we do them together.
How it works
Monthly work that compounds
SEO and AEO is not a one-off fix. Each month builds on the last: foundations first, then answers, then measurement that tells us where to go next.
Fix the foundations
A technical audit of your site, then the fixes: speed, page addresses, indexing, and structured data. The things that stop search engines and AI assistants from understanding you. We also fix your tracking, so every enquiry is counted: each form sent, each call, each WhatsApp message. You see clearly how many you get.
Find the questions
We research what your clients search for and ask before they enquire: the comparisons, the worries, the 'how much', and the 'is it worth it'. Those questions decide what we write.
Answer them clearly, and rank for them
Pages and articles that answer those questions better than anyone else in your market. We don't just produce articles. Each one is built the way search engines and AI assistants read today: the direct answer first, one question per section, clear headings, and facts a machine can lift and quote. Written so a person can decide, Google can rank it, and an AI assistant can cite it.
Measure and report
Every month, a plain-language report: where your site ranks and for which keywords, how many enquiries came in, and where AI assistants and Google's AI Overviews mention you. What changed, what it did, and what we do next.
Decision-first
More traffic is not the goal. Better enquiries are.
Most SEO is measured in visitors. We measure it in the enquiries those visitors become. Ranking for a search that brings price-shoppers is a cost, not a win.
So we start with who you want to hear from, and we look at the pages that traffic lands on. If those pages don't help a visitor decide, we'll tell you before you pay to send more people to them. Sometimes the right first step is fixing the website, not buying more traffic.
Price
From S$800/month, scoped to your market
SEO & AEO
From S$800/month
Billed monthly
The monthly fee depends on how much needs fixing and how much content your market needs. We scope it with you on the Clarity Call.
A free 15-minute call. No pressure, no sales script.
What's included
- Technical SEO audit and fixes
- On-page fixes: page titles, descriptions, headings, and internal links
- Tracking set up so every enquiry is counted
- Research into the questions your buyers ask before they enquire
- Pages and articles structured for both Google and AI answers
- Structured data so search engines and AI assistants understand your business
- Keyword position tracking, and monitoring of how you appear in AI answers
- A monthly report in plain language: what changed, what it did, what's next
The groundwork lands fast. The results take longer.
For our first two SEO clients, the technical fixes took about three days, the on-page fixes about two, and the content improvements three to four. Rankings and AI mentions build after that, month by month.
Fit
Who SEO & AEO is for
A good fit if you
- sell a service people research before they buy
- want enquiries from people who already understand what you do
- can answer questions about your clients and review what we write
- measure success in enquiries and clients, not only traffic
Probably not a fit if you
- want guaranteed rankings by a date
- need results within weeks for a launch or a sale
- would rather buy ads than build lasting visibility
- aren't ready to say who your service is not for
Proof
What we can show you, and what we can't yet
We are working with our first SEO & AEO clients now. We don't have a case study to show you yet, and we won't borrow results from other work to fill the gap. We'll publish one when we have numbers a client is happy to share.
What we can show is the groundwork. Every website we build has its technical SEO set up before launch. When we rewrote The Nuggets Academy's homepage, we set rules first so the keywords it ranked for stayed where search engines expected them. And the research behind Singapura Insurance's website started with the keywords its buyers search for.
From the blog
How visibility turns into enquiries
Reviews, engagement and AI answers: the reading behind the SEO & AEO work, from the blog.
- Stop Losing Leads: Review Mining with LLMs for Service BusinessesUse LLM opinion unit pipelines to extract aspect level insights, link themes to ratings, and turn customer language into homepage copy.Read the article
- Marketers: Fix High Bounce Rate with GA4's 10 Second Engagement RuleFix a high bounce rate using GA4's 10 second engaged session rule: diagnose the four root causes, prioritise fixes, and test your homepage.Read the article
- What AI Says About You: Generative Engine OptimisationWhen buyers ask AI to compare providers, it repeats your website. Generative engine optimisation starts with clear positioning, not clever tricks.Read the article
SEO and AEO questions
AEO stands for answer engine optimisation. It is the work of making your business easy for AI assistants such as ChatGPT, Gemini, and Perplexity, and Google's AI Overviews, to understand, trust, and cite when someone asks a question you can answer.
SEO gets your pages ranked in search results so people click through. AEO gets your business named inside the answer itself, often without a click. They rely on the same foundations: clear pages, real answers, and structured data. We do both together.
Nearly. GEO stands for generative engine optimisation, and some people call it AI SEO. All three names describe the same job: helping AI assistants understand and recommend your business. We say AEO because it describes what you get. You become the answer.
From S$800 a month. The final fee depends on how much needs fixing and how much content your market needs. We scope it with you on the Clarity Call.
Technical fixes can show within weeks. Rankings and AI citations for competitive questions usually take months, and nobody can honestly promise a position or a date. What we promise is a monthly report that shows what changed and what it did.
Three things. Where your site ranks in Google and for which keywords. How many enquiries came in through forms, calls, and WhatsApp. And where AI assistants and Google's AI Overviews mention you. Each report says what changed, what it did, and what we do next.
We keep a list of the questions your buyers ask and run them through the main AI assistants every month. We record whether you are named, what is said about you, and which websites the answer drew from. That shows us which pages to improve next.
Not always. If the pages people land on already explain what you do and who it is for, we start with SEO straight away. If they don't, we tell you, because traffic to an unclear page is wasted money.
Yes. Pages and articles are researched and written for you, from the questions your clients actually ask before they enquire. We use AI tools to speed up research and first drafts, and a strategist reviews and edits every piece. You review it before it goes live.
You can, and the tools are good at speed. What they don't do is decide what to write about, edit the drafts so they sound like you, or check that a fix marked as done is really live on your site. That judgement and checking is the work we do.
Find out how your clients find you today
On a 15-minute call we'll look at where you show up in search and in AI answers, what's holding you back, and where we'd start.
A free 15-minute call. No pressure, no sales script.We reply within a few hours to arrange the call.