Clear Pricing. Clear Expectations.
This isn't an agency engagement.
It's a system designed to make the right people reach out - and the wrong ones quietly leave.
The Enquiry-Ready Website System (ERWS)
The foundation
(one-time)
This replaces redesigns, rebuilds, and ongoing patchwork.
ERWS can be implemented on its own.
Everything else reinforces it - nothing replaces it.
Wondering if this investment makes sense for your business?
Calculate how quickly you'll break even and see your potential ROI based on your current website performance.
This is not a fit if you're looking for the cheapest option, quick tweaks, or outsourced decision-making.
What You're Actually Paying For
This is not a breakdown of cost.
It's the structure that makes the system reliable over time.
Removing any part weakens the outcome.
Technical Implementation & Performance
This is not a "designed website".
It's a production-grade system built to stay fast, stable, and trustworthy.
Included:
- ✓ Modern, framework-based build (no page builders)
- ✓ Performance-first architecture
- ✓ Consistently scoring 80+ on Google PageSpeed (mobile)
- ✓ Clean, maintainable codebase
- ✓ No theme lock-in
Why this matters: Speed and stability remove friction before visitors even start deciding.
Copywriting & Decision Design Structure
Most websites fail here - quietly.
Included:
- ✓ Decision-first content structure
- ✓ Copy designed around how visitors decide
- ✓ Built-in filters that:
- • Encourage the right visitors to continue
- • Give the wrong visitors a reason to exit early
- • Reduced need to explain basics on sales calls
Why this matters: Traffic rarely fails because it's low.
It fails because visitors can't decide - or decide incorrectly.
3-Year Set-and-Forget Website Stewardship
Websites don't break. They drift.
This prevents that.
Included for 3 years:
- ✓ Content updates (pricing, positioning, team, messaging) requests from you or your team
- ✓ Security updates & dependency maintenance
- ✓ Hosting oversight
- ✓ Quiet fixes before issues surface
What this avoids:
- ✗ "We'll update it later". Just send us a message and we will get it updated.
- ✗ Fear of touching the site
- ✗ Gradual misalignment with reality
This is stewardship - not support tickets.
After the third year: Stewardship can be renewed at SGD 1,800 per year.
Exit-Safe Ownership & Control
This is non-negotiable.
You get:
- ✓ Full access to the source code
- ✓ No proprietary lock-in
- ✓ No hostage platforms
- ✓ Clear documentation
If you ever want to leave:
- ✓ You can migrate at any time
- ✓ Exit support is provided - not punished
- ✓ Any trained software engineer or developer will be able to pick up this in no time
Why this matters: A system built for clarity should never trap you. But we will provide such a good service that you never ever want to leave.
Why ERWS Is Priced as a System
You're not buying:
Design
Copy
Hosting
Maintenance
You're buying decision reliability over time.
Splitting these into "options" creates gaps.
Gaps reintroduce friction.
What Changes After ERWS Is Live
Fewer wrong enquiries
Fewer repetitive conversations
Clearer first calls
Less time spent exiting bad conversations
More confidence sharing your site
ERWS doesn't generate noise.
It improves the quality of decisions - before the call even happens.
Reinforcement Systems
ERWS works on its own.
These systems reinforce it when needed.
They are not separate projects - they feed back into the same decision loop.
The Reviews-to-Trust System
Purpose:
Turn real customer outcomes into visible trust signals - where hesitation happens.
Adds:
- • Systematic review capture
- • Review placement tied to decision points
- • Ongoing trust reinforcement
When you need this:
When hesitation, credibility, or social proof slows decisions.
The Frictionless Referral System
Purpose:
Make referrals easier to trigger, easier to ask for, and easier to act on.
Adds:
- • Clear referral moments
- • Low-effort referral prompts
- • Reduced awkwardness around asking
When you need this:
When word-of-mouth exists - but isn't reliable.
Bundled Pricing
If you need reinforcement beyond ERWS, bundled pricing is available.
Most clients start with ERWS
Then add reinforcement systems only when necessary
Exact pricing depends on which systems are required.
Frequently Asked Questions
"Isn't this just a website?"
No.
A website presents information.
ERWS shapes decisions.
Traditional sites optimise for aesthetics or traffic.
ERWS optimises for who reaches out - and who doesn't.
"Why not just add an AI chatbot?"
AI chatbots can work well for the following businesses:
- Standardised products and services where there is no price variations
- Low ticket items or services
For high-ticket items, it can increase friction. Your ideal customers might not want to talk to a chatbot, and it can also attract the wrong enquiries from your not-so-ideal customers.
For high-ticket services, clarity beats automation.
"Can I use ERWS with my existing traffic?"
Yes.
ERWS is designed to work with existing traffic - not replace it.
"What if I already have a website?"
We will rebuild the website to ensure:
- All possible frictions are removed, including site loading speed which is technical
- We are able to best support your site through our stewardship.
The rebuilt site will reflect your existing brand image, but structured in a way that can better achieve your business goals.
"Why include 3 years of stewardship?"
Because websites decay quietly. As your business grow, your website should grow together.
Our website stewardship service is designed in such a way that you never ever have to worry about:
- How to update your website content
- Whether would it accidentally break something
- Security and maintenance
We don't set a limit on how many times you can update your website content. In fact we want you to use our service as much as possible, and keep your site updated and grow with your business.
Most failures don't look broken - they just stop working as intended.
After the third year: Stewardship can be renewed at SGD 1,800 per year.
"What if I want to stop the stewardship?"
Yes you may do so. While we strive provide the best service so that you never want to stop working with us, but we do understand when it's time to part ways.
Our website is built based on non-proprietary, open-source technologies. Any trained JavaScript developer will be able to take over the site in no time.
We will also provide exit documentation so that the transition will be smooth.
"What can I be expecting working with you?"
Before any commitment, we will first have a chat about your business and your goals. The ERWS is not the best fit for everyone, and we want to make sure it makes sense to you.
The development process roughly works like this:
- A kick-off meeting to understand in detail about your business, your ideal customers, and your sales process.
- After the meeting, we will deliver the completed homepage + site structure within 7 business days for your review. At this stage, we will update it until you are happy.
- Once you are done, the rest of the completed site will be ready in another 7 business days.
Start With Clarity
If ERWS makes sense, we can talk.
If it doesn't, you'll know early - and that's intentional.
No pressure. No sales script. Just clarity.